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Attainable Sustainability: Marketing 101 for CMOs
Recent studies suggest that sustainability is now a core revenue driver for companies as more and more consumers are spending based on their values. Chief Marketing Officers (CMOs) oversee a company’s public face and hold a great deal of influence over the consumer traffic flowing towards the business. Learning how to market your sustainability is only becoming more important as consumer trends continue to shift.
- By Green Places Team
- 227 min read
- #greenplaces #sustainable business #trends #marketing
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