Recent studies suggest that sustainability is now a core revenue driver for companies as more and more consumers are spending based on their values. Chief Marketing Officers (CMOs) oversee a company’s public face and hold a great deal of influence over the consumer traffic flowing towards the business. Learning how to market your sustainability is only becoming more important as consumer trends continue to shift.
7shifts is going carbon neutral, offsetting 1212 metric tons of carbon emissions in the process. Tha...
- By Cullen Duval
- 3 min read