2023 Sustainability Report
Ignite Social Media believes that maintaining environmental integrity is key to sustaining the earth. We are proud that the work we do allow us to have a significantly less negative impact on our environment. The digital nature of our work along with our ability to effectively use technology for meetings, daily communication, document, and information storage limits the amount of waste we produce. In addition, we are cognizant of other ways to reduce our carbon footprint through ensuring our workplaces produce as small of carbon-neutral as possible, recycling or repurposing computer equipment, minimizing unnecessary travel, and maximizing collaborative efforts, like partnering with Green Places.
of carbon offset since 2021.
That's like taking 100.00 cars off the road, permanently.
All of our invoicing, employee files, client files, and other agency data are stored in a secure, cloud-based document storage system. We are able to review, edit and share any document without needing to print. Paper makes up about 25% of landfill waste, so being mindful about paper usage is a great step for climate action. By shifting to a completely paperless office, employees gains easy access to digital files that are simple to find, edit, and share. Company data and information remain safe and secure in digital document storage systems that employees can easily access on their laptops or mobile phones. Going paperless also eliminates costs associated with office supplies and printers.
We strive for value-based flight planning in order to reduce the amount of flights we take as a company. According to experts, 3-4% of greenhouse gas emissions in the United States come from commercial air travel. While there are several promising solutions to reduce travel emissions on the horizon, there are also ways companies can fly smarter right now. The first step is to determine exactly what warrants business travel and eliminate any travel that can be deemed unnecessary. When booking flights, businesses can commit to use Google’s flight carbon calculator and choose flight paths with the least emissions. Combined, these practices are cost saving and better for the environment, lowering overall emissions and eliminating unnecessary travel.
For more than 10 years, we have given employees the ability to work remotely, while our original intention was to allow flexibility for our staff, we quickly learned that this benefit also allows us to have a positive impact on the environment. Remote working can be beneficial to businesses and employees alike. Having a remote workforce reduces travel time and emissions from daily commuting as well as reduces the need for larger office spaces that require energy to maintain. Working from home also can reduce waste and costs associated with building office supplies such as paper, ink, and single-use utensils while also minimizing general waste generation.
Ignite participates in technology recycling that allows us to donate used computers to be refurbished by students in an e-waste reduction training program. Refurbished computers are given to non-profits. E-waste is a rapidly growing obstacle in the United States. Electronics are crafted from a combination of toxic and non-toxic materials that can pollute the environment when disposed of in landfills or incinerated. Ecycling prevents these toxins from entering the ecosystem and conserves our natural resources to avoid greenhouse gas emissions that are caused by manufacturing virgin materials.
The Ignite office space has no plastic cups or containers, and we encourage employees to use glass or other reusable materials whenever possible or otherwise use our recycling bin. We also reuse and donate our office furniture. From recycling at home to much larger corporate recycling and waste management programs, there are many benefits to utilizing recycling programs. Recycling diverts waste that would otherwise end up in landfills or incinerators, both high carbon producers. When recycled materials are made into new items, natural resources and the emissions used to manufacture new products are saved.
Since 2021, we have offset 460 metric tons of carbon - that's like taking 100 cars off the road, permanently. Being carbon neutral means your carbon emissions are balanced by carbon negative projects to eliminate your impact on the environment. Research shows that sustainable businesses have an advantage over others. By becoming a carbon neutral business, you can help fight climate change, increase your company value, improve employee recruiting and retention, build brand loyalty, attract more customers and improve the overall community. Investing in carbon negative projects offers a effective solution to take action against emissions from essential business operations that can't be eliminated.
This project supports the creation and operation of wind turbines in multiple regions in Pakistan which ultimately supply power to the grid. The total installed capacity of the project activity is 49.5 MW equipped with 33 WTGs of 1.5 MW installed capacity each. Prior to this project, the only source of energy in the region was fossil fuel intensive. The project activity is expected to reduce emissions of GHGs by an estimated 91,085 tCO2e per year by displacing equivalent amount of the electricity from the grid.
This project supports 118 Advanced Truckstop Electrification (ATE) locations across the U.S. ATE is an idling reduction solution that allows a driver to completely shut down the main propulsion engine of the diesel truck, eliminating all of the air pollution associated with diesel engine idling. This helps reduce the carbon emissions from engines that would otherwise be idling to keep the cabin comfortable during rest stops for drivers.
The New River Solid Waste Management Facility is an active municipal solid waste sanitary landfill in Dublin, Virginia. The landfill opened in 1997 and annually accepts on average 150 tons of municipal solid waste. The project consists of an active landfill gas collection and control system (GCCS) in Area A of the facility. The GCCS consists of 16 vertical extraction wells. The Landfill Gas (LFG)was originally flared, but since 2008 an electric generation station has been installed that receives the LFG. With yearly non-methane organic compound (NMOC) emissions of 24.1 Mg, the landfill is not required by EPA regulations to reduce emissions.
This project includes 33 wind turbines that, all together, produce approximately 124,300MWh per year. The renewable energy is sold to the North China Power Grid, strengthening their electrical grid resilience and expanding their energy sources for generations to come.
Come Work With Us!
Ignite Social Media celebrates a #greatworkplace based on a diversity-rich culture strengthened by equal employment opportunity. Our view of a #greatworkplace also includes respecting the environment in which we live. We seek team members who have similar beliefs and are dedicated to helping us maintain and expand on our approach to both diversity and sustainability.
See Our Open Positions