Federal climate support may ebb and flow, but the call to act on sustainability remains loud and clear—especially for employees hungry to make a difference. That’s why we’re thrilled to announce our new partnership with CNaught just in time for #TinyClimateActs 2025, our annual Earth Month campaign that turns everyday eco-friendly gestures into verified carbon reductions.
Why #TinyClimateActs matters
From wildfires to hurricanes, climate impacts have grown more severe. Meanwhile, U.S. policies and funding for clean energy can feel uncertain.
That’s where #TinyClimateActs comes in: from April 2–22, individuals and teams can log small actions—like cutting back on single-use plastics or carpooling—and we will match each action with a 1 tonne purchase of CNaught’s “Impact Lite” carbon credit portfolio.
Think of it as a grassroots approach to sustainability that unites employees, harnesses their enthusiasm, and delivers authentic carbon reductions.
The business case for engaging employees
Engaging your workforce in sustainability isn’t just a feel-good move—it delivers real business benefits:
Retention & productivity
One-third of employees say strong ESG initiatives raise their commitment to their company, and Gen Z is far more likely to leave if an employer isn’t tackling climate issues. In fact, a UCLA study found that “green” companies can see a 16% productivity boost among workers, thanks to higher morale and leaner processes.
Brand reputation
Seventy-seven percent of consumers prefer buying from companies that prioritize social and environmental impact. Investors often look to ESG metrics as a sign of responsible governance, so a visible sustainability program can strengthen credibility and reduce perceived risk.
Cost savings & innovation
Employees often spot hidden inefficiencies—whether it’s overusing resources or missing energy optimizations. Fixing these issues can cut expenses and reduce carbon footprints.
Past examples, like a global consumer goods brand that trimmed 3mm off each tea bag’s paper end seal, saved thousands annually in both material and disposal fees.
Introducing CNaught’s high-integrity offsets
Science-backed, diversified portfolios
CNaught’s carbon credit portfolios include only projects that are highly rated by third-party ratings agencies (e.g., Sylvera, BeZero, Calyx Global, Renoster) and align with the Oxford Principles for Net Zero Offsetting.
By curating a portfolio of high-integrity emissions reductions, conservation, and nature-based removal projects, CNaught minimizes risk and maximizes impact—so every credit represents genuine climate impact.
4 Steps to join #TinyClimateActs (April 2–22)
Stay tuned for our official microsite on Wednesday, April 2, 2025. Once the campaign goes live, you’ll be able to:
- Register: Sign up for an account starting April 2.
- Invite your team: We’ll share a free toolkit—email templates, daily act ideas, and a team leaderboard for friendly competition.
- Log eco-friendly habits: Each recorded act funds 1 tonne of carbon credits via CNaught’s Impact Lite portfolio (up to 1,000 total acts).
- Celebrate: We’ll shine a spotlight on top individuals and teams who go the extra mile.
Rewards & recognition
- Top individual: A $150 eco-friendly gift card (Patagonia or Everlane), a $150 donation to your chosen environmental nonprofit, plus sustainable Greenplaces swag.
- Top team: A 1-hour strategy session with former CSOs (from GM, Nike, BofA) and our VP of Sustainability, plus a custom infographic capturing your team’s total impact.
- Honorable mentions: Featured in the official #TinyClimateActs wrap-up.
Because when employees feel part of something bigger, sustainability becomes everyone’s business. That’s the heart of #TinyClimateActs—and with CNaught on board, every single step truly counts toward a healthier planet.
Ready to get started?
Even as federal policy remains unpredictable, your employees and stakeholders still expect meaningful, measurable climate action. #TinyClimateActs taps into that collective energy—turning it into high-integrity carbon offsets and a fun, mission-driven employee experience. Our partnership with CNaught ensures every act goes further.
