Federal climate support may ebb and flow, but the call to act on sustainability remains loud and clear—especially for employees hungry to make a difference.

That’s why we’re thrilled to continue our partnership with CNaught just in time for #TinyClimateActs 2025, our annual Earth Month campaign (April 2–22) that turns everyday eco-friendly gestures into verifiable carbon credits.

Why #TinyClimateActs matters

From wildfires to hurricanes, climate impacts have grown more severe, and while policy funding for clean energy can feel uncertain, employees and stakeholders still expect real climate action.

#TinyClimateActs answers the call by tapping into individuals’ daily behaviors—like skipping single-use plastics or carpooling—and matching each act with 1 metric ton of carbon credits (up to 1,000 total acts) through CNaught’s high-quality “Impact Lite” portfolio.

☝️ Fun fact

One metric ton is roughly the CO₂ emitted by one round-trip flight between Los Angeles and London (in economy).

The business case for engaging employees

Retention & productivity

One-third of employees say a strong ESG initiative increases their commitment to their company, and Gen Z is more likely to leave if climate issues go ignored. A UCLA study even shows “green” companies can see a 16% productivity boost—all thanks to higher morale and leaner processes.

Brand reputation

Over 77% of consumers prefer buying from businesses with strong environmental or social responsibility. Publicly promoting an Earth Month campaign demonstrates your proactive stance to employees, customers, and investors alike.

Cost savings & innovation

Employees spot hidden inefficiencies that can waste resources. By encouraging them to share small changes—like turning off lights or reducing paper—you can uncover cost-saving opportunities and spark eco-friendly innovation.

Our partnership with CNaught

High-integrity carbon credits

CNaught sources projects rated highly by third-party agencies (Sylvera, BeZero, Calyx Global, Renoster).

By diversifying these credits, CNaught ensures every ton genuinely addresses carbon emissions—so each act your employees log contributes to real impact.

Supported by solid expertise

Greenplaces and CNaught coordinate seamlessly, simplifying how your team sees and contributes to verifiable climate projects. Whether it’s nature-based removals or methane capture, you’ll have full confidence in the quality of each credit.

New: #TinyClimateActs toolkit + workshop recording

Curious how to launch this campaign in your own org? We’ve got you covered! Check out the 2025 Tiny Climate Acts toolkit for:

  • Easy-to-use templates: Internal emails, social posts, Slack messages, and more

  • Engagement assets: Flyers, images, and official #TinyClimateActs logos

  • Step-by-step instructions and FAQs to keep your campaign on track

We also hosted a workshop where we shared best practices for rolling out Tiny Climate Acts—complete with a panel discussion on employee engagement and compliance considerations. If you missed it, watch the replay here and get tips on inspiring daily green habits across your workforce.

4 steps to join #TinyClimateActs (April 2–22)

  1. Register: Sign up starting April 2 on the campaign microsite.
  2. Invite your team: Use our toolkit for email templates or visit our blog for ideas.
  3. Log eco-friendly habits: Each recorded act = 1 metric ton of carbon credits.
  4. Celebrate: Top individuals and teams can earn eco-friendly prizes!

Rewards & recognition

  • Top individual: A $150 eco-friendly gift card to Patagonia or Everlane, plus a $150 donation to an environmental nonprofit, and Greenplaces swag.

  • Top team: A 1-hour strategy session with former CSOs (GM, Nike, BofA) and our VP of Sustainability, plus a custom infographic capturing your team’s total impact.

  • Honorable mentions: Shout-outs in our #TinyClimateActs wrap-up—because small acts deserve big applause!

Ready to kick off?

Even amid shifting policies, your employees and stakeholders still expect meaningful action. #TinyClimateActs meets that demand—turning everyday choices into real carbon credits and a fun, mission-driven employee experience.

Grab the Tiny Climate Acts toolkit or watch the workshop replay to get your team inspired. Because when employees feel part of something bigger, sustainability becomes everyone’s business—and with CNaught on board, every step has an even greater impact.

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