For Kevel, going carbon neutral aligns with their current core company values. Being in tech, they have always attempted to make the internet a better place, now they are expanding that idea, according to Kevel’s VP of Marketing, Chris Shuptrine. “It’s not such a leap to say, hey, it’s not just the internet that needs to be a better place, it’s the world as well”, said Shuptrine.

While going carbon neutral seems like a modern idea, Avery saw the decision as a way to return to when businesses were more invested in their community and employees. “I like the old days, where you had a company… and it felt like they owed something to the employees and community,” said Avery. This ‘traditional care’ is why Avery believes employees want to work for Kevel. 

 Kevel puts a focus on employee care. Their Employee Bill of Rights, which can be found on their website, is their unchanging values and guarantees to their employees. Now, by going carbon neutral, a new value will be added. Avery thinks that this additional value will help Kevel stand out to prospective employees. “It’s a super-competitive marketplace,” said Avery. “I think things like this are things we can add to our values. We can add it to what we share with employees or prospective employees to really show them that we’ve gone the extra mile to not make the problem worse.”

 Through their work with Green Places, Avery believes Kevel’s doing their part. “Our number one core value is that we’re adults,” said Avery. “We’re all adults, and adults clean up after themselves. This is how we’re doing it.”