Now more than ever, consumers are considering sustainability practices in purchase decisions. In fact, a recent study by The Economist observed a 71% increase in sustainability-related online searches over the past 5 years. Highlighting your corporate sustainability initiatives and eco-friendly consumer offerings has multiple benefits: it improves your rankings, drives traffic and business to your online and offline channels, and positions your brand as a member of the climate-conscious community. It is essential for modern brands to implement sustainable business practices and readily share that information with consumers – via 3rd party search, digital touchpoints, and your own websites – so they can make greener, more informed choices.
But, accessing and understanding sustainability data is hard, for large, complex enterprises and boutique brands alike. Data used to calculate carbon emissions lives in disparate platforms that were never meant to sync, and interpreting the data according to accepted standards requires highly specialized talent with deep expertise in carbon accounting and sustainability practices. The world’s biggest companies have large teams and extensive resources devoted to sustainability, while the majority of us face ever-increasing business demands and don’t know where or how to start with sustainability and green data.
That’s why we’re excited to announce that GreenPlaces now has an integration with Yext, a leading open and composable Digital Experience Platform that enables users to build digital experiences, and manage accurate information across any channel. With this addition to the Yext App Directory, users can leverage GreenPlaces as the all-in-one sustainability platform that empowers businesses to easily meet their goals – from carbon reporting, to emission reductions, to measurable ROI. For GreenPlaces and Yext clients, utilizing existing business data (across all locations) to inform consumers about your company’s sustainability practices and share green options is now easier than ever.
Two-way sustainability benefits:
- Automatically sync location data to GreenPlaces, for an accelerated launch of your sustainability program: Push existing attributes of your locations stored in Yext Content to GreenPlaces via an API. This automated feed of location data to GreenPlaces makes launching and managing your sustainability initiatives and emissions tracking easier and more accurate.
- Power sustainability on the Yext platform, for greener search results: Automatically pull green business operations data from GreenPlaces into Yext Content, to be pushed to Listings and Pages endpoints enhancing search results and consumer perception.
Combining the power of Yext, GreenPlaces, and companies like yours, we can provide consumers with the eco-friendly information they seek to make decisions that are good for business and the planet.
If you are already a Yext customer, follow these instructions to activate the GreenPlaces app in your account.
If you would like to learn more about GreenPlaces’ all-in-one sustainability platform, request a demo here.
In addition to the App Directory partnership, Yext partners with GreenPlaces to manage and meet its own sustainability goals. Yext and GreenPlaces worked together to measure Yext’s footprint (total carbon emissions produced from global operations), adopt practices to reduce climate impact, and engage key stakeholders along the way. For more information, read this article about Yext’s commitment to sustainability.